GPS based bus audio advertisements, a novel concept introduced to engage passengers with information like next approaching stop, retail offers available in their travelling locality, hospitals and institutions offering best services near them. On a brand perspective these advertisements have a deep penetration to the targeted audience, as the advertiser can choose where and to whom to advertise, and at the same time being very cost effective. Passengers at any cost can never skip these advertisements as these are played at desired locations through Geo-tagging technology.